Welcome to The Fashion Psychology

WHAT IS THE FASHION PSYCHOLOGY?

 
 
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Dopamine and buying behaviour
Dopamine and buying behaviour
2 Reasons you never have anything to wear!
2 Reasons you never have anything to wear!
How to make your clothes look expensive
How to make your clothes look expensive
How does influencer marketing tap into psychology?
How does influencer marketing tap into psychology?
 
 
 
 
 

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A few weeks ago an article titled "Copenhagen Fashion Week Fizzled out without Influencers" was published on Vogue Business. 😱 Why? Because now, post COVID-19 the fashion show format is being forced to change. Fashion houses can't invite
Our brains create shortcuts to process information and make decisions. And making assumptions about someone's character is no different. We have a tendency to form impressions about someone's overall character based on one specific trait. That's wh
Consumer behaviour will change following Covid-19. For influencers, one-off collaborations with brands won't be enough to persuade shoppers to make a purchase. More meaningful collaborations will be a must. What do you think? @bof #influencermarket
Staring at a cluttered wardrobe, yet still have nothing to wear? Well this may be because your special pieces are no longer special. According to a study by Jordan Etkin and Aner Sela (2016), people tend to have higher levels of dissatisfaction wit
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