Fashion's Biggest Paradox: A Closet full of clothes but nothing to wear

Ever stood in front of your overflowing wardrobe, hands on hips, eyes darting from one hanger to the next, only to sigh, "I've got nothing to wear"?

Consumer Psychology, consumption, Fashion Psychology, Style PsychologyJoanna Karamanis7 February 2024fashion, Consumerism, PsychologyComment

Pink Perception! The Psychology Behind Wearing Pink in a Barbiecore Era

More than just a fashion trend, pink signifies a shift in societal norms, a fondness for nostalgia, and a deep-rooted psychological connection. So, what's the scientific explanation for our infatuation? And what does our choice to wear pink say about us?

With influencers far from the front row, what's the fashion psychology behind a fizzling show?

It’s 2020 and fashion houses aren’t able to invite hundreds of guests or select influencers to grace the front row at their shows. With 55% fewer influencers at shows and 73% fewer influencer-generated posts it resulted in 16-36% lesser decreased value of earned media. But what's the psychology behind the tremendous impact influencers have at shows?

The halo-effect in fashion psychology

The halo-effect is the tendency for people who are considered to be attractive, to be rated highly on other positive traits as well. But how can you put on a halo with fashion?

Editor's Picks, Fashion Psychology, Style PsychologyJoanna Karamanis6 September 2020psychology, Consumerism, social mediaComment