BOF
Resale Won’t Fix Fast Fashion’s Sustainability Issues
The explosion of fast fashion over the last two decades has meant the secondhand market is awash with polyester party dresses and synthetic sweaters
The growth of the secondhand market has been promoted as a positive step towards creating a more sustainable fashion industry, but the reality is complicated.
Online, the margins to selling pre-owned fast fashion are slim to none. And so far, the influx of fast fashion on the resale market has not curbed the primary production of garments.
MESS MAG
Dopamine Dressing: The Truth Behind the Feel-Good Fashion Trend
As lockdown starts to ease and we emerge from a very difficult year, a new sartorial trend is taking over: dopamine dressing. Dopamine dressing is the trend of dressing in bright colours to optimise your current mood.
It seems perfectly natural that many of us have embraced more colour into our wardrobes as we emerge out of lockdown and this is certainly what we have seen designers embrace on the catwalks, think – Versace, Valentino and Molly Goddard SS21…
SAVE YOUR WARDROBE
VOGUE BUSINESS
Dopamine Dressing and The Devil Wears Prada: A Conversation with Joanna Karamanis
As part of SYW’s fashion mindfulness week we have been speaking with industry experts all about the interconnected nature of fashion and psychology. Joanna Karamanis, Fashion Psychologist takes us through the power of clothes and their impact on our psyche
Copenhagen Fashion Week fizzled without influencers
Copenhagen put itself on the map for its marketing savvy. But with fewer editors, buyers and influencers in attendance this season, its new hybrid format saw a decrease in reach and engagement.
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What psychology can teach fashion about inclusivity
By including psychology in their strategic thinking, brands can move beyond tokenism towards true inclusivity.
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VOGUE BUSINESS
The science behind why we wear what we wear
f you’ve ever pulled on a sharp-shouldered blazer to feel powerful for an important meeting, wrapped yourself in a cosy jumper when feeling low, or dressed to fit in with your peers, you may have unwittingly engaged in fashion psychology.
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THE SYDNEY MORNING HERALD
Is the Hemline Index Actually Real?
The 'Hemline Index' says the fluctuating economy influences trends — but that's not the whole story.
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INStyle
Introducing Psykhe, the new 'Deliveroo for fashion'
If ever you’ve found online shopping to be an overwhelming experience or got bored of scrolling through thousands of choices, a new fashion platform might provide a new solution…
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The Telegraph
BOF
The Fashion Psychology on Influencer Marketing
CONDE NAST
The Sustainable Fashion Glossary
Condé Nast, in partnership with the Centre for Sustainable Fashion, London College of Fashion, University of Arts London, have created a glossary for stustainable fashion.
FORBES
Luxury Brands, Get Ready: Wellbeing Will Emerge As A Huge Trend After Coronavirus
The coronavirus shutdown has forced a reset to consumers’ purchasing behavior across the globe and at every income level. In a blink of the eye, consumer spending shifted from discretionary to necessity purchases and has remained that way throughout the months of the shutdowns.
GUARDIAN
Gucci bids farewell to fashion week as brand goes seasonless
Italian label cuts shows from five to two each year and declares fashion calendar obsolete.
20 Fashion Brands Getting Most Creative With Coronavirus Face Masks
The coronavirus pandemic is not an excuse for a fashion show, but as we lose our ability to communicate through smiles and visual cues with most of our face covered up, we have to come up with alternative ways of making a first impression. Fashion has always been a platform for self-expression. As face masks are quickly becoming a part of our daily routine, many of us are choosing to showcase our individual style through them.
FORBES
GUARDIAN
fashion covers reflect the era of coronavirus
A single red rose on the cover of Vogue, hospital car-park shoots rather than exotic locations, celebrities captured without makeup, supermodels relegated in favour of nurses and doctors, and amateur selfies usurping professional photography. This summer’s newsstands and billboards are set to look unlike any other season in the history of fashion.
SUPER
SUPER Agency
Top 12 fashion retail e-commerce industry trends for 2020
“Firstly, we will see influencers and social media impacting the behavioural patterns of consumers online. This year we saw Instagram bring the shopping experience to the forefront, with swipe up stories, and allowing influencers to tag products on their pictures redirecting the consumer straight to purchase.”
VOGUE
Fashion influencers find new opportunities during Covid-19
As travel bans and quarantine orders restrict regular work, influencers are riding an increase in online traffic from housebound audiences.
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the times
What to wear in the lockdown, by the world’s first fashion psychologist
Dawnn Karen tells Rosie Kinchen that clothes can improve mental health and help us stay positive
SOCIA
LIGHT
JOANNA KARAMANIS FEATURE IN SOCIALIGHT MAGAZINE
Joanna Karamanis Digital marketing strategist and founder of The Fashion Psychology, discusses the state of the fashion industry, the impact of influencers, social media and fashion psychology